Simon Perez is the co-founder and financial lead of Heron, an independent Canadian watch brand established in Montreal in 2021. Alongside childhood friends Nathan Elkaim and Adam Attias, Perez established the company to create timepieces that combine a neo-vintage aesthetic with contemporary performance. His professional focus within the organization centers on accounting and finance, ensuring the brand’s operational sustainability and growth.

The inspiration for Heron grew from the founders’ shared enthusiasm for horology and their experiences as watch collectors. Perez’s involvement was driven by a desire to translate this personal passion into a commercial venture that emphasizes high-value specifications for the enthusiast market. Under his financial oversight, the brand has successfully navigated its initial releases, contributing to Montreal’s presence in the global independent watch scene.

Perez’s contribution is part of a collaborative leadership model that prioritizes transparency and quality craftsmanship. His role in managing the fiscal aspects of the business allows the team to maintain its focus on design innovation and the development of mechanical watches. Today, he remains a key figure in the brand’s management, helping to establish Heron as a recognized name among microbrand collectors and watch enthusiasts.