The Rolex Datejust 31 reference 278274-0020 is an elegant luxury watch featuring a 31mm Oyster case crafted from a combination of Oystersteel and 18k white gold, a pairing known as White Rolesor. This model is distinguished by its pink sunray-finished dial adorned with polished 18k white gold Roman numeral hour markers and matching hands. The face is protected by a scratch-resistant sapphire crystal that includes a Cyclops magnifying lens over the date window at the 3 o’clock position. The timepiece is fitted with an 18k white gold fluted bezel and is presented on a stainless steel Jubilee bracelet, which is a supple five-piece link design equipped with a concealed folding Crownclasp.
At its core, the watch is powered by the manufacture calibre 2236, a self-winding mechanical movement that provides a power reserve of approximately 55 hours. This COSC-certified chronometer movement features a Syloxi hairspring in silicon and high-performance Paraflex shock absorbers to ensure precision and reliability. The watch offers essential timekeeping functions including central hours, minutes, and seconds, along with an instantaneous date with rapid setting and stop-seconds for precise time adjustment. Its architecture includes a screw-down winding crown with a Twinlock double waterproofness system, contributing to a water resistance of up to 100 meters.
General reviews of the reference 278274 highlight its timeless aesthetic and its appeal as a versatile daily watch for women. Collectors frequently praise the sunray pink dial for its delicate light reflections and the Jubilee bracelet for its comfort and classic look. While the model is highly regarded for its enduring design and technical reliability, some market discussions focus on the difficulty of acquiring specific configurations through authorized dealers and the resulting premiums found on the secondary market. Overall, it is considered a premier example of the mid-size Datejust line, blending Rolex’s signature durability with sophisticated jewelry-like finishes.