The Rolex Day-Date 36 reference 128239-0056, also known as the Emoji Puzzle, is a 36mm luxury timepiece crafted from 18k white gold. This unconventional model features a vibrant multi-colored champlevé enamel dial with a jigsaw puzzle motif, accented by ten rainbow-colored baguette-cut sapphire hour markers. The watch is equipped with a fluted bezel and the signature three-piece link President bracelet with a concealed folding Crownclasp. It is powered by the Rolex caliber 3255 automatic movement, which provides approximately 70 hours of power reserve and maintains a precision of -2/+2 seconds per day.
In terms of complications, the watch offers a playful reinterpretation of the traditional Day-Date functions. The day window at 12 o’clock displays seven inspirational words of affirmation, such as Happy, Eternity, and Gratitude, instead of the days of the week. Similarly, the date window at 3 o’clock features 31 different exclusive emojis in place of numerical dates, all viewed through a scratch-resistant sapphire crystal with a Cyclops lens. Despite its whimsical design, the watch remains highly functional with a screw-down Twinlock crown ensuring water resistance up to 100 meters.
General reviews characterize the Emoji Puzzle as a bold departure from Rolex’s typically conservative design language, often citing it as a “love it or hate it” collector’s piece. Critics and enthusiasts frequently highlight the exceptional craftsmanship of the enamel work and the high level of exclusivity associated with off-catalogue releases. While some purists find the design too lighthearted for the prestigious Day-Date line, others praise its unique ability to inject a sense of joy and modern hype into a classic silhouette. The watch is highly sought after by high-profile collectors, further cemented by its association with prominent figures like John Mayer.