Omar Dimauro is an Italian entrepreneur and horological enthusiast who co-founded Viqueria, an independent watch microbrand based in Voghera, Italy. His career in the watch industry began in 2012 when he established 2DStraps alongside his childhood friend and business partner, Nicolo Debenedictis. The company gained a reputation among collectors for producing handmade watch straps using high-quality Tuscan leather, establishing a foundation of craftsmanship that would later define their watchmaking venture.
In 2017, Dimauro and Debenedictis expanded their professional reach by founding Viqueria Italian Watch Company. The brand is named after the Roman nomenclature for their home city, Voghera, reflecting a commitment to Italian heritage and design aesthetics. Dimauro serves as a business representative and has played a central role in the creative and logistical development of the brand’s collections.
Under Dimauro’s leadership, Viqueria has successfully utilized crowdfunding platforms to launch several key projects. This includes the Viqueria Levante, a racing-themed chronograph assembled in Italy with Swiss mechanical movements, and the Viqueria Prometeo, an automatic dress watch featuring integrated design elements and guilloche dials. These projects have garnered international support, allowing the brand to establish a presence in the enthusiast market.
Dimauro’s approach to watchmaking emphasizes a blend of “Italian styling” with technical functionality. He oversees the integration of the brand’s leatherwork heritage into its timepieces, ensuring that each watch is paired with premium handmade straps. Based in the Pavia province of Italy, Dimauro remains an active figure in the independent watch scene, focusing on creating limited-edition mechanical watches that celebrate traditional Italian craftsmanship.