Serica is an independent French watch brand established in 2019 by Jérôme Burgert and Gabriel Vachette, along with three other partners. Based in Paris, the brand has developed a distinct identity centered on a neo-vintage design language that prioritizes utility, ergonomics, and a refined aesthetic. Serica is often noted for its specialized approach to professional-grade tools, with many of its modern iterations featuring COSC-certified chronometer movements from Soprod.
Enthusiasts are drawn to the brand for its cohesive design philosophy, characterized by sterile dials, “broad arrow” handsets, and unique bracelet options like the Bonklip and integrated mesh. This focus on ergonomic comfort and functional design has positioned the brand as a notable name in the independent watchmaking scene.
The brand’s catalog is defined by several core collections and models: – Ref. 6190 (formerly 4512): A foundational field watch featuring a 38mm case and available in manual or automatic winding configurations.
– Ref. 5303: A dive watch distinguished by its unique twin-scale bezel and 300-meter water resistance.
– Ref. 8315: A GMT chronometer designed for travel, maintaining the brand’s signature utilitarian look.
– Ref. 1174 Parade: A more recent addition to the lineup, this dress watch utilizes a distinctive stadium-shaped case.
