Microbrands have completely changed the landscape of modern watch collecting. By utilizing a direct-to-consumer business model and cutting out traditional retail middlemen, independent microbrands are able to objectively deliver premium

If you are looking to add an great independent piece to your collection this year, we have categorized the very best microbrand watchmakers by the specific type of watch they

In the watch world, a “GADA” (Go Anywhere, Do Anything) watch is defined as the one timepiece you’d choose if you could only own one. It needs to strike the

Buying for the Brand Name or Internet HypeMany beginners rush to buy a luxury status symbol (like a Rolex) or purchase a popular “must-have” watch (like the Seiko SKX or

Chinese watchmaking has evolved significantly, offering everything from historic manufactures and avant-garde independent designs to unbeatable direct-to-consumer value. Here are some of the most interesting Chinese watch brands across different

The French microbrand scene is currently thriving, offering everything from vintage-inspired divers to extreme luxury and avant-garde designs. Here are some exciting French microbrands: Baltic: Launched in 2017, Baltic is

Unbeatable Value Mechanicals (Under $200) Vintage-Inspired & Distinctive Shapes (Under $500) Microbrand & Independent Masterpieces ($499 – $700) Swiss-Made Elegance ($800 – $1,000)

“5KX” is a community-given nickname for the Seiko 5 Sports SRPD collection. The name is a portmanteau of “Seiko 5” and the legendary “SKX” diver that the SRPD replaced in

You do not need to spend five figures to wear a stunning, capable dive watch on your wrist. The sub-$500 category is packed with robust, stylish, and highly respected timepieces