Jason Edward is the founder of Santura, an Indonesian watch brand established with a focus on blending classic elegance with modern engineering. Based in Indonesia, Edward was driven by a personal fascination with horology as an expression of craftsmanship and style. His vision for the brand was to create timepieces that achieved a balance between refinement and versatility, qualities he felt were missing in the market.

The development of the Santura brand was characterized by a community-driven design process. Edward actively sought and integrated feedback from watch enthusiasts to refine various aspects of the timepieces, including the case proportions, dial details, caseback, and bracelet. This iterative approach utilized CAD modeling, technical blueprints, and high-quality renderings to transition from initial sketches to finished prototypes.

While the brand is rooted in Indonesia, Edward established a global operational structure to ensure quality and accessibility. Santura watches are assembled by partners in China, where a dedicated team oversees final quality control and packaging before international shipping. Under Edward’s leadership, the brand’s identity is represented by a logo featuring an hourglass and sunshine-like sparks, intended to symbolize the intersection of precision, balance, and innovation. His work with Santura reflects a commitment to transparent production and a design philosophy shaped by community engagement.