César Pérez Salgado is a key figure behind the Spanish watch brand Minor, which he co-founded alongside his brother, Héctor Pérez Salgado. Based in Galicia, the brand was established with the vision of creating high-quality timepieces that blend a “modern classic” aesthetic with Swiss mechanical movements.

The foundation of the company is deeply rooted in family history and personal values. The brand name and its mission serve as a tribute to their grandfather, Santiago Salgado Menor, whose passion for horology and life lessons inspired the brothers to enter the watchmaking industry. By naming the brand Minor, they chose to honor their grandfather’s second surname, symbolizing a commitment to preserving his legacy and craftsmanship values.

Within the company, César Pérez Salgado has been instrumental in the development of the brand’s flagship collection, the Minor Heritage. This collection is characterized by its original design language, featuring clean, highly legible dials and technical specifications aimed at watch enthusiasts. The timepieces often incorporate Sellita automatic movements and sapphire crystals, reflecting a strategic focus on providing luxury-level components at an accessible price point.

Under the leadership of the Pérez Salgado brothers, Minor has positioned itself as an international brand with a strong emphasis on transparency and customer connection. They have cultivated a community of watch lovers by offering personalized attention and maintaining a business model that emphasizes longevity and emotional value over disposable consumerism. César’s contribution to the brand ensures that each timepiece is not merely a functional tool, but a narrative-driven object that reflects the family’s horological heritage.