Minor is a family-run Spanish microbrand that has carved a niche in the horological world by blending Spanish design with Swiss manufacturing. Founded in 2018, the company is led by three brothers, Héctor, Santi, and César Pérez Salgado. The brand’s name serves as a tribute to their grandfather, Santiago Salgado Menor, reflecting the family-oriented foundation of the enterprise. While the brand is headquartered in Spain, its timepieces carry the “Swiss Made” label, as they are assembled in Switzerland and utilize Swiss mechanical movements.
The brand has attracted a dedicated following due to its commitment to high-quality specifications and artisanal collaborations. A significant draw for enthusiasts is the inclusion of hand-made leather straps produced by Jacob Straps, a renowned Spanish artisan. This partnership highlights the brand’s dedication to craftsmanship and its roots. Furthermore, Minor focuses on producing small, limited edition runs, which adds an element of exclusivity to their offerings. The combination of clean, functional aesthetics and robust Swiss engineering makes these watches appealing to collectors seeking value-driven independent watchmaking.
The Minor catalog is primarily defined by its pilot-inspired aesthetic, most notably within the Heritage collection. Key pieces include the Heritage Classic Beige and the Heritage Electric Blue. These models feature 42mm stainless steel cases, sapphire crystals, and are powered by the reliable Sellita SW200-1 automatic movement. The designs are characterized by their high legibility, large crowns typical of aviation watches, and a refined yet industrial finish that remains balanced for everyday wear. Each piece within these collections is individually numbered, emphasizing the brand’s focus on limited production.
