Zelos Watches is a Singapore-based microbrand founded in 2014 by Elshan Tang. The brand initially gained traction through successful Kickstarter campaigns for models such as the Helmsman and the Abyss. Since its inception, the company has become prominent in the enthusiast community for its distinctive design language and the use of unconventional materials, including meteorite, bronze, forged carbon, tantalum, and Timascus.
Collectors are often drawn to the brand for its focus on high-specification components and unique aesthetics that typically command higher prices in the luxury watch market. Zelos is recognized for its frequent, limited-batch releases and its ability to offer technically sophisticated timepieces while maintaining accessible price points through the use of reliable movements from manufacturers like Seiko and Miyota.
The brand’s catalog includes several key collections and models: – Hammerhead and Mako: Rugged dive watches designed for professional use.
– Skyraider and Comet: Refined pilot and field watches that emphasize legible layouts.
– Mirage: A high-end collection featuring skeletonized movements and Swiss-made tourbillons.
– Helmsman and Abyss: The foundational models that helped establish the brand’s presence in the microbrand market.
