MU:N is a French independent watch brand founded in 2021 by cousins Thibault Jungbluth and Victor Schouder. Based in France, the brand has established a distinct identity in the microbrand market by focusing specifically on the moonphase complication, a poetic and technically demanding horological feature. The founders launched the project with a commitment to transparency and a community-driven design process, involving thousands of enthusiasts in the selection of colors, components, and final design directions through online creation tools.
The brand is noted for its “MU:N method,” which allows its community to influence almost every step of the development process. This collaborative approach has resulted in watches that closely reflect the desires of contemporary collectors, often featuring high-tier specifications at accessible price points. Enthusiasts are particularly drawn to the brand’s astronomical storytelling and its technical partnerships with renowned workshops, such as AJS Production, to create hyper-realistic lunar discs.
Key collections within the MU:N catalog include the Artemis Project and the Orion Project. The Artemis Project served as the brand’s debut, featuring models like the Artemis 51 (formerly Origine 51), which is available in both mechanical and quartz versions. The Orion Project represents a further technical evolution, incorporating a patented femto-laser-engraved luminescent moon disc that displays lunar craters in relief. These timepieces typically utilize Swiss-made Sellita SW288-1 automatic movements and are housed in 38mm stainless steel cases, often featuring dials in varied hues such as smoke blue, slate grey, and white that shift appearance depending on lighting conditions.
