Harald Wachtmeister is a Swedish entrepreneur and a central figure in the modern horological industry, best known as the co-founder and CEO of the Stockholm-based watch brand TRIWA. Born in 1978, Wachtmeister established the company in 2007 alongside three friends: Ludvig Scheja, Didrik Wachtmeister, and Tobias Ericsson. The brand’s name, an acronym for Transforming the Industry of Watches, reflects the founders’ original mission to challenge the traditional industry’s focus on status and luxury by offering creative and accessible alternatives.

Under Wachtmeister’s leadership, TRIWA initially gained attention for producing colorful plastic watches, a concept inspired by trends the founders observed in Italy. This playful entry into the market eventually evolved into a more refined Scandinavian design aesthetic. This transition helped the brand secure a significant presence in international markets, with a notable following in Japan. By focusing on design-led timepieces that served as fashion accessories, Wachtmeister helped position TRIWA at the intersection of traditional watchmaking and contemporary style.

A significant part of Wachtmeister’s legacy at TRIWA involves the brand’s strategic pivot toward environmental and social responsibility. He oversaw the launch of the Time for Peace collection, which utilized Humanium Metal created from melted-down confiscated illegal firearms. This initiative, conducted in collaboration with IM Sweden, was designed to support programs for victims of armed violence. Following this, the brand introduced the Time for Oceans collection, featuring watches made from recycled ocean-bound plastic in partnership with environmental organizations.

Throughout his tenure as CEO, Wachtmeister has focused on maintaining TRIWA’s identity as an independent and provocative label. The company, which has sold over 1.5 million watches globally, continues to operate out of its headquarters in Stockholm. Wachtmeister’s approach to the industry combines a commitment to traditional craftsmanship with a modern emphasis on sustainability and transparency. Today, he remains a key driver of the company’s vision, overseeing its operations and continued efforts to redefine the role of the wristwatch in a changing consumer landscape.