Studio Underd0g is a British independent watch brand founded in 2020 by Richard Benc with a philosophy of creating serious watches that do not take themselves too seriously. Based in Great Britain, where all its timepieces are assembled in-house, the brand is widely recognized for its vibrant colors and playful, food-inspired design language. Enthusiasts often favor the brand for its unconventional and whimsical approach to horology, which stands in contrast to more traditional industry aesthetics.
The brand’s catalog is organized into three distinct collections: – 01Series: This collection features bicompax chronographs powered by the Seagull ST-1901B movement, with standout models such as the Watermel0n, Mint Ch0c Chip, and Go0fy Panda.
– 02Series: A line of field watches characterized by multi-layer sapphire and lume-base dials, including models like the Full Mo0n and Pink Lem0nade.
– 03Series: This series introduces monopusher chronographs utilizing the Swiss Sellita SW510 M movement, exemplified by the Salm0n model.Studio Underd0g has further cemented its reputation through high-profile collaborations with names like H. Moser & Cie and Fears Watch Company, as well as limited editions like the Pizza Party series.
