Sō Labs is a Chicago-based independent watch brand founded in 2019 by Rick Cosgrove and Andrew Perez. The company is characterized by an anti-luxury philosophy and a design language rooted in bold, 1990s-inspired aesthetics. The brand distinguishes itself through a playful use of vibrant color palettes, geometric shapes, and unconventional materials, aiming to make horology more accessible and fun.
Enthusiasts are often drawn to the brand for its distinctive, design-forward accessories offered at an entry-level price point. The timepieces typically utilize reliable Japanese quartz or automatic movements, combining unique visual appeal with functional reliability.
The brand’s catalog is defined by several key collections: – Layer One: This debut collection features a 38mm cushion-case design with a transparent gradient dial that utilizes rotating discs instead of traditional hands to indicate time.
– Layer Two: This series maintains the signature colorful and high-contrast look of the brand while incorporating more traditional handset configurations and unique textures.
