Santurce Collection is an independent watch brand and horological community headquartered in San Juan, Puerto Rico. The company was founded by husband-and-wife team Jose and Anita Salas, who transitioned from being fervent watch collectors to creators with a vision to reflect Caribbean culture and the Puerto Rican lifestyle through timepieces. While the brand is designed and visualized in Puerto Rico, their watches are assembled in the United States.
The brand has gained a following among enthusiasts for its “over-spec’ed” approach, offering robust tool watches with high-quality components at accessible price points. Collectors often cite the founders’ genuine passion and the brand’s focus on community engagement rather than high-volume transactions as key reasons for their support. Their slogan, “el que sabe, sabe” (if you know, you know), reflects their positioning as a specialized microbrand for knowledgeable insiders.
The brand’s catalog is defined by several key collections and models: – El Tiburon: A flagship 300-meter dive watch featuring a 39mm stainless steel case, a Swiss Sellita SW200-B automatic movement, and BGW9 Super-LumiNova.
– Picua: Another specialized dive model offering 300 meters of water resistance and a 39mm case powered by the Sellita SW200-B movement.
– Guaraguao and Pitirre: These models are available in both time-only and “True GMT” configurations, catering to different functional needs within a consistent design language.
– Mocho: A limited-edition solar-powered field watch that expands the brand’s offerings beyond traditional mechanical movements.
