Orient is a historic Japanese watch manufacturer officially established in Tokyo in 1950 by Shogoro Yoshida. The brand’s origins date back to 1901 when Yoshida opened the Yoshida Watch Shop, a wholesale store in Ueno, Tokyo. Now a subsidiary of the Seiko Epson Corporation, the company is distinguished by its long-standing commitment to mechanical horology and the production of in-house movements, which it has manufactured and assembled in its own facilities since the 1950s.
Collectors and enthusiasts favor Orient for its ability to offer high-quality craftsmanship, reliability, and precision at an accessible price point. The brand is recognized as one of Japan’s top watchmakers, alongside Seiko and Citizen, and is appreciated for maintaining a high standard of quality even in its entry-level mechanical models. Its dedication to traditional watchmaking techniques, such as hand-polishing using the Sallaz method for premium lines, further enhances its reputation for value.
The brand’s catalog is defined by several key collections and iconic models: – Orient Star: This premium line represents the brand’s most technically advanced offerings, including the Skeleton and Moon Phase models, which often feature power reserve indicators and refined finishes.
– Bambino: A celebrated series of classic dress watches within the Classic collection, known for their retro-inspired designs and domed crystals.
– Mako, Ray, and Kamasu: These represent the brand’s popular diver-style watches, prized for their robust construction, functional specifications, and dependable in-house automatic movements.
– Modern Skeleton: A global bestseller from the Contemporary Collection, featuring a distinct dial design that allows a view of the mechanical movement.
