Lundis Bleus is an independent Swiss watch brand that has established a reputation for its focus on traditional craftsmanship and transparency. The company was founded in 2015 in La Chaux-de-Fonds, a historic center of Swiss horology, by Johan Storni and Bastien Vuilliomenet. The founders’ partnership dates back to 1994 when they met as students at the watchmaking school of La Chaux-de-Fonds. Before launching their own brand, both men built extensive careers in the luxury industry; Storni worked in movement development for brands like Richard Mille and Audemars Piguet Renaud et Papi, while Vuilliomenet gained experience as an industrial designer and enamelist for Corum.
The brand’s name, which translates to “Blue Mondays,” refers to an old watchmaking tradition where artisans would take Mondays off to recover from the weekend or pursue their own creative interests. This spirit of independence is reflected in the brand’s logo, which is a stylized representation of an alcohol molecule. In 2021, the brand transitioned to a new chapter when Vuilliomenet took over full ownership and moved the workshop to Neuchâtel.
Lundis Bleus is particularly valued by collectors for its commitment to high-level artisanal techniques that are typically reserved for much more expensive timepieces. The brand is highly regarded for its in-house production of complex dials, including kiln-fired Grand Feu enamel and various semi-precious stone options. Enthusiasts appreciate the brand’s transparency regarding component sourcing, as they openly disclose the use of both Swiss movements and regulated Japanese calibers to offer different price points.
The brand’s catalog is organized into several distinct collections. The Essentielles series offers the most traditional designs, while the Contemporaines collection features modern aesthetics often incorporating exotic materials like meteorite, mother-of-pearl, and aventurine glass. The Métiers d’Art collection showcases the brand’s mastery of decorative techniques, such as cloisonné enamel and hand-engraving. Among their most recognized pieces is the Ref. 1100, which introduced the brand’s signature 40mm basin-shaped case with lugs integrated into the caseback. At the highest level, Lundis Bleus produces Unique Pieces, which are one-of-a-kind commissions that allow for maximum artistic expression.
