Furlan Marri is an independent Swiss watch brand that has rapidly ascended to prominence since its official launch in 2021. The company was founded in Geneva by Andrea Furlan, a Swiss industrial designer with experience at several prestigious watch maisons, and Hamad Al Marri, a dedicated watch collector and artist from the Middle East. The duo combined their respective expertise in design and collecting to create a brand that bridges the gap between high-end horological aspirations and accessible pricing.
The brand’s initial success was fueled by a highly effective Kickstarter campaign that reached its funding goal in just minutes, ultimately raising over $1 million. This early momentum was further solidified when Furlan Marri won the prestigious Horological Revelation prize at the Grand Prix d’Horlogerie de Genève (GPHG) in 2021, an exceptional achievement for a nascent brand.
Collectors are drawn to Furlan Marri primarily for its meticulous attention to detail and its ability to evoke the “Golden Age” of watchmaking. The brand specializes in vintage-inspired aesthetics, drawing heavily from mid-century chronograph designs of the 1940s and 1950s. Enthusiasts appreciate the refined finishing, such as decagonal casebacks, perlage decoration, and “tasti tondi” (round) pushers, which are typically found on much more expensive timepieces. By utilizing mecha-quartz movements for their entry-level pieces, the brand offers the tactile feel and visual appeal of a mechanical chronograph at a fraction of the cost.
Key pieces in the Furlan Marri catalog include their “Mechaquartz” chronographs, most notably the Ref. 1041-A “Mr. Grey,” which features a distinctive silver-grey sector dial. Other popular models in this series include the “Havana Salmon” and “Rosso Grigio.” Following their success with quartz movements, the brand expanded into mechanical watchmaking with the Permanent Mechanical collection. A standout in this line is the Black Sector Ref. 2116-A, which features a self-winding movement from La Joux-Perret. The brand also continues to showcase its high-horology ambitions through unique projects, such as a secular perpetual calendar developed for the Only Watch charity auction.
