Mido
Mido is a Swiss watch manufacturer founded in 1918 by Georges Schaeren and is currently a member of the Swatch Group. Based in Le Locle, the brand is recognized for its philosophy of combining functional innovation with timeless design, often drawing inspiration from iconic architectural landmarks. Mido established its reputation for durability in the 1930s with the invention of the Aquadura cork-crown sealing system and the launch of the Multifort line, which was one of the first antimagnetic, self-winding, and water-resistant watches. Other core collections include the Commander, characterized by its monocoque case and continuous production since 1959; the Ocean Star, a specialized diver’s series often featuring high water resistance and chronometer certification; and the Baroncelli, which focuses on classical elegance and dress watch aesthetics. Many modern Mido timepieces are equipped with the Caliber 80 movement, providing an 80-hour power reserve, and the brand remains a significant producer of COSC-certified chronometers.
MB&F
MB&F, or Maximilian Büsser & Friends, is a Swiss creative lab and independent watch brand founded in 2005 that specializes in avant-garde “Horological Machines” and “Legacy Machines.” Eschewing traditional watch design, the brand operates as a collective, collaborating with independent artisans and engineers to produce three-dimensional kinetic sculptures that tell time. Their Horological Machine (HM) series, such as the space-inspired HM6 “Space Pirate” and the automotive-themed HM5, explores futuristic and unconventional forms, while the Legacy Machine (LM) collection reinterprets 19th-century watchmaking traditions with prominent, suspended balance wheels, notably seen in the LM Perpetual and the LM Sequential EVO. Beyond wristwatches, MB&F is also known for its “Co-creations,” which include elaborate mechanical clocks and music boxes developed alongside specialist manufacturers like L’Epée 1839 and Reuge.
Longines
Longines is a Swiss luxury watch manufacturer founded in 1832 by Auguste Agassiz in Saint-Imier, where the company remains headquartered today. Recognized for its long-standing association with equestrian sports and aviation, the brand is a member of the Swatch Group and holds the distinction of having the oldest registered trademark for a watch logo still in use, featuring its iconic winged hourglass. Longines is noted for balancing traditional elegance with technical precision, a philosophy reflected in its diverse catalog of timepieces. Key models include the Conquest and HydroConquest collections, which offer robust sport and diving capabilities, and the Master Collection, which showcases the brand’s expertise in mechanical complications. The Heritage line is also highly regarded for reissuing historic designs such as the Legend Diver and the Lindbergh Hour Angle watch, while the DolceVita and La Grande Classique series remain staples of the brand’s dress watch offerings.
Lundis Bleus
Lundis Bleus is an independent Swiss watch brand founded in 2016 by watchmakers Bastien Vuilliomenet and Johan Storni, who met in watchmaking school in 1994. Based in La Chaux-de-Fonds, the brand is renowned for its focus on traditional craftsmanship, particularly the artisanal creation of kiln-fired Grand Feu enamel and aventurine glass dials. Their timepiece collections, such as the 1100 series (including the Essentielles and Contemporaines lines), utilize a signature 40mm basin-shaped multi-part case where the lugs are integrated into the case back. Key models within their portfolio include the Metiers d’Art and unique pieces which feature intricate cloisonné enamel work, hand-etched designs, and precious stone dials. While the brand initially launched using regulated Miyota 9015 movements to maintain accessibility, it has since incorporated high-grade Swiss movements like the ETA 2892-2 and Sellita SW300-1 into its handcrafted production.
Louis Vuitton
Louis Vuitton entered the horological landscape in 1988 with the Gae Aulenti-designed Monterey, but the brand significantly established its watchmaking identity in 2002 with the launch of the Tambour. Characterized by a distinctive drum-shaped case with “Louis Vuitton” engraved around the edge, the Tambour serves as the maison’s flagship collection, encompassing a range from three-hand automatics and chronographs to high-horology complications like the Spin Time and flying tourbillons. The brand’s technical capabilities were further elevated through the acquisition of the specialist workshop La Fabrique du Temps, which develops exclusive in-house movements such as the LFT023. Beyond the Tambour, key collections include the travel-inspired Escale, often featuring world-time functions and artisanal hand-painted dials, and the Voyager, which focuses on a more architectural and refined design language. The maison also maintains a presence in the luxury connected-watch segment with the Tambour Horizon series, blending traditional craftsmanship with modern digital functionality.
Laventure
Laventure is an independent Swiss watch brand founded in 2017 by designer Clément Gaud and based in Neuchâtel. The brand focuses on producing “Tool Watches” inspired by vintage 1960s aesthetics and the spirit of exploration, with all components manufactured in Switzerland. Its inaugural collection, the Laventure Marine, established the brand’s signature design language, featuring a 41mm steel case, sandwich dials, and high-domed crystals. Subsequent key releases include the Sous-Marine, which introduced bronze case options, the Transatlantique GMT, featuring an integrated bracelet and a dual-time complication, and the Marine Type 3, a more radical “instrument” watch crafted from grade 23 titanium with a 38mm diameter and a COSC-certified chronometer movement. Known for extremely limited production runs and packaging inspired by Jules Verne’s “Voyages Extraordinaires,” Laventure has developed a strong reputation for high-end finishing and 100% Swiss-made construction.
Krayon
Krayon is an independent Swiss watch brand founded in 2017 by engineer and master watchmaker Rémi Maillat, specializing in complex astronomical complications. The brand is distinguished by its invention of the first universal mechanical calculator for sunrise and sunset times, a feat achieved through its inaugural model, the Everywhere. This hyper-complication allows wearers to input their specific latitude, longitude, and time zone to determine solar data anywhere on Earth. Krayon further refined this concept with the Anywhere model, which streamlines the display into a more wearable 39mm case and won the Calendar and Astronomy Prize at the 2022 Grand Prix d’Horlogerie de Genève. More recently, the brand introduced Anyday, which features a unique full-month mechanical agenda complication, continuing its focus on translating mathematical precision into functional, high-luxury horology.
Kollokium
Kollokium is an independent Swiss watch brand founded in 2023 by industry veterans Manuel Emch, Barth Nussbaumer, and Amr Sindi, who envisioned the company as a project-based platform rather than a traditional manufacture. The brand is defined by its neobrutalist design language, which emphasizes industrial textures, raw materials, and depth through unconventional construction methods like die-casting for its 316L steel cases. Their debut release, Projekt 01, gained immediate attention for its “stud” dial featuring 468 hand-applied cylindrical markers of varying heights, all coated in Super-LumiNova to create a three-dimensional light display under a high-domed sapphire crystal. Following this, Projekt 02 introduced a topographical dial architecture composed of 67 stacked dial plates across nine layers, creating a miniature landscape within the watch. These timepieces typically utilize automatic movements from La Joux-Perret and are produced in limited, serialized variants that prioritize architectural and artistic expression over conventional horological aesthetics.
JeanRichard
JeanRichard is a Swiss luxury watch manufacturer that traces its heritage back to 1681 and the pioneering work of Daniel Jeanrichard, who is credited with establishing the watchmaking industry in the Neuchatel region through the development of the etablissage system and innovative tools. The modern brand was revitalized in the late 20th century under the leadership of Luigi Macaluso and became part of the Sowind Group alongside Girard-Perregaux, eventually joining the Kering Group. JeanRichard is best known for its modular cushion-shaped cases and a philosophy focused on adventure and discovery, organized into four primary collections: the Terrascope for land exploration, the Aquascope for diving, the Aeroscope for aviation, and the 1681 series, which serves as a tribute to its historical roots with dressier aesthetics and in-house JR1000 movements. Other notable historic and enthusiast models include the TV Screen, known for its distinctive rectangular shape, and the Highlands, a rugged field watch originally inspired by military designs.
Jaeger-LeCoultre
Jaeger-LeCoultre is a prestigious Swiss luxury watch manufacture founded in 1833 by Antoine LeCoultre in Le Sentier, known in the industry as the Watchmaker of Watchmakers for its history of supplying movements to other elite horological houses. The brand is defined by its vertically integrated production and a legacy of over 1,200 calibers, ranging from the worlds smallest mechanical movement, the Calibre 101, to highly complex grand complications. Its most iconic timepiece is the Reverso, created in 1931 with a unique swiveling case designed to protect the glass during polo matches, which remains a cornerstone of the collection alongside the elegant Master Ultra Thin series. Other key pillars include the Polaris, a line of versatile sports watches inspired by a 1968 diving alarm, and the Atmos clock, a technical marvel that draws energy from minute atmospheric pressure and temperature changes. Integrating high craftsmanship with technical mastery, the manufacture continues to produce acclaimed complications such as the Gyrotourbillon and various perpetual calendars within its Atelier d’Antoine.