The Yema Urban Traveller is an integrated-bracelet steel sports watch launched in 2023. It turns the Wristmaster Traveller of 2021 into a three-model collection. aBlogtoWatch lists a 39 mm stainless steel case that is 11.4 mm thick and 43.5 mm from lug to lug, water resistant to 100 metres. Time+Tide adds a sapphire crystal. Power comes from the in-house YEMA2000 automatic, which beats at 4 Hz, has 29 jewels and a power reserve of about 42 hours. The stamped, honeycomb-like dial was offered in powder blue, salmon and pale silver. The bezel’s six “ashtray” cut-outs come from the brand’s 1980s Sous-Marine collection. At launch the Urban Traveller cost US$890, with pre-orders shipping from September 2023. One later retailer listing (ref. YWTR25-GMS) shows a Swiss Sellita SW200 movement.

Reviewers placed the Urban Traveller among the wave of integrated-bracelet watches inspired by the 1970s and judged it on value. aBlogtoWatch praised its balanced proportions, the bracelet’s heft and a movement it considered excellent for the price, with the silver dial showing the most texture. It also found the stamped dial pattern shallow from some angles, nearly invisible on the blue and salmon versions, and the case and bracelet finishing simpler than key competitors. It called the bezel cut-outs divisive and the accuracy unremarkable, at around +10 seconds a day in testing. Time+Tide was more enthusiastic, saying the dial texture rewards close inspection and calling Yema “such great value for money”.

The Urban Traveller began as a limited run and became a permanent collection. It is still in production and sold by Yema and authorised retailers, with dial colours and movements changing between batches.