The Rolex Perpetual 1908 reference 52508-0008 is an elegant 39mm dress watch crafted from 18k yellow gold, serving as a modern successor to the discontinued Cellini collection. This model is characterized by its intense white dial featuring a mix of applied 18k yellow gold Arabic numerals at the 3, 9, and 12 o’clock positions and faceted baton index markers. The case features a unique “divided” bezel that is part domed and part fluted, while the exhibition sapphire case back allows a view of the movement, a rare feature for the brand. A defining element of this specific reference is the solid 18k yellow gold Settimo bracelet, which consists of seven rows of links in a staggered, articulated arrangement secured by a concealed folding Crownclasp.
The timepiece is powered by the in-house caliber 7140, a slim self-winding mechanical movement that provides a power reserve of approximately 66 hours. It is a COSC-certified Superlative Chronometer with a precision of -2/+2 seconds per day and features a Chronergy escapement and Syloxi hairspring for resistance to magnetism. In terms of complications, the watch focus on classic timekeeping with a dedicated small seconds sub-dial located at the 6 o’clock position, diverging from Rolex’s typical center-seconds configuration. The watch maintains a slim profile of 9.5mm and offers water resistance up to 50 meters.
General reviews for the 1908 are largely positive, with enthusiasts praising it as a robust and high-quality alternative to traditional dress watches from brands like Patek Philippe and Vacheron Constantin. Critics highlight the exceptional finishing of the caliber 7140 and the comfort and vintage-inspired aesthetic of the Settimo bracelet, though some note the significant price increase for the full-gold bracelet version compared to leather strap models. While some collectors miss specific previous complications like the moon phase found in the Cellini line, the 1908 is widely regarded as a successful effort by Rolex to establish a serious presence in the haute horlogerie dress watch market.