Raymond Jones is a seasoned professional in the international watchmaking industry and the founder of Valimor, an independent watch brand established in 2018 and headquartered in Hong Kong. With a career spanning over two decades, Jones developed a deep expertise in horology through roles at several global watch companies before transitioning to independent manufacturing. His background in design and industry operations provided the foundation for creating a brand centered on original, thematic aesthetics.
Jones’s vision for Valimor is rooted in his profound interest in medieval history, architecture, and art. This passion led to the development of the brand’s distinctive “Gothic-inspired” identity, which incorporates elements such as dragon scale engravings, sword-shaped hands, and armor-like textures. The name “Valimor” itself is a portmanteau of “Valiant” and “Armor,” reflecting Jones’s commitment to bold design and resilience. Under his leadership, the brand has focused on blending these traditional, often mythical, influences with modern mechanical functionality.
As the creative lead and CEO, Jones has successfully navigated the brand from its initial 2018 Kickstarter campaign to gaining international design recognition. His work has earned multiple accolades, including the A’ Design Award, the MUSE Design Awards, and the DNA Paris Design Awards. Jones emphasizes a multicultural manufacturing approach, sourcing precision movements from Japan and Switzerland while utilizing specialized craftsmanship from Hong Kong and Taiwan. His biography is defined by a transition from corporate watchmaking to pioneering a niche microbrand that prioritizes artistic originality and meticulous detail in every timepiece.