Hidehiro Shiba is a Japanese entrepreneur and horological professional best known as the General Manager and a key figure behind the establishment of Zeroo Time Co. Based in Hachioji, Tokyo, Shiba has played a central role in the development and growth of the brand since its inception in the late 2010s.
On December 1, 2017, Zeroo Time Co. was officially established under Shiba’s leadership. The company was founded with a mission to redefine the landscape of Japanese watchmaking by focusing on technical complexity and modern design. Under Shiba’s management, the brand has distinguished itself through its commitment to creating timepieces that often feature high-end horological complications, such as tourbillons and skeletonized movements, aimed at the enthusiast market.
Shiba’s approach to the brand is characterized by a philosophy of re-evaluating the essential elements of a watch to create unique architectures. This vision has led to the release of several distinct collections, including the T series and M series of mechanical watches. These collections reflect Shiba’s dedication to blending contemporary industrial aesthetics with traditional mechanical craftsmanship.
As General Manager, Shiba oversees the strategic direction and operational aspects of the company. His leadership has been instrumental in navigating the brand through its formative years and establishing a presence in the international watch market. By utilizing modern distribution and marketing strategies, Shiba has helped Zeroo Time reach a global audience of collectors who value technical innovation and bold case designs.
Today, Hidehiro Shiba continues to lead Zeroo Time from its headquarters in Tokyo. His work represents a modern era of independent Japanese watchmaking, where the focus remains on pushing the boundaries of movement visibility and case construction. Under his guidance, Zeroo Time remains a notable participant in the evolution of contemporary horology, recognized for its distinctive approach to mechanical timekeeping.