Georges Brunet is the CEO and Owner of ZRC (Zuccolo Rochet & Cie), representing the fourth generation of company’s leadership. The company was founded in 1904 in Geneva by his great-grandfather, Joseph Rochet, and Edmond Zuccolo, and historically established its reputation as a premier manufacturer of watch straps and bracelets. After completing his studies in business and management, Georges Brunet joined the family business. Under his tenure, the company has maintained its dual identity, keeping its headquarters in Geneva while preserving strong industrial and design roots in the Annecy region of France.
The most significant milestone of his leadership occurred in 2015. While ZRC had spent decades focusing on its role as a leading supplier of metal bracelets and components, Brunet spearheaded a strategic pivot to return the company to its origins as a full-fledged watchmaker. He orchestrated the re-edition of the Grands Fonds 300, an iconic diving watch originally created by the brand in 1958. This model was notably used by the French Navy (Marine Nationale) from 1964 to 1982. This relaunch successfully repositioned ZRC within the high-end “tool watch” market.
Under Brunet’s supervision, ZRC has integrated several patented technical innovations into its timepieces, specifically designed for professional diving. The Crown Protection System™, a security feature that prevents the bracelet from being closed if the crown is not fully screwed down, ensuring water resistance and the ECS™ (Easy Clean System) allowing the interior of the rotating bezel to be rinsed with fresh water to remove salt crystals and impurities.
Today, Georges Brunet oversees the international expansion of ZRC, structuring distribution networks across Europe, Asia, and the United States. He remains committed to maintaining the brand’s status as an independent manufacture, focusing on historical legitimacy and technical performance.