Xeric is an independent American watch brand founded in 2013 by brothers Mitch and Andrew Greenblatt, who transitioned from watch collecting and distribution to manufacturing via a series of successful Kickstarter campaigns. Based in California, the brand is defined by its unconventional approach to horology, eschewing traditional hands and dials in favor of complex, mechanical displays such as orbital indicators, wandering hours, and retrograde systems.
Enthusiasts are often drawn to the brand for its avant-garde designs and its ability to produce limited-edition, conversation-starting timepieces that remain accessible by utilizing mechanical movements from manufacturers like Miyota and Seiko alongside custom complications.
The brand’s catalog is defined by several key collections and models: – Halograph: This model utilizes signature “halo” hands to track time across double-arc displays.
– Trappist-1: A NASA-inspired series featuring domed crystals and planetary-themed dials.
– Soloscope: A model known for its single-hand minimalist design.
– Vendetta: A series that incorporates a regulator-style layout.
