Valour is a US-based watch microbrand that focuses on merging mechanical engineering with aviation history. The company was co-founded by Albert Lai and Jayson De Castro, both lifelong watch enthusiasts. Albert Lai is a physician and entrepreneur with a background in design and engineering precision, while Jayson De Castro is a designer and watch reviewer.
The brand is recognized for its technical, engineering-forward, and three-dimensional designs. Enthusiasts are often drawn to the brand’s ability to offer high-concept horological design and beautifully constructed mechanical watches at an accessible price point.
The brand’s catalog is highlighted by its debut flagship model: – Lucent: This timepiece is distinguished by a Grade 5 titanium construction and a unique multi-layered luminous dial system. It features casted lume blocks and laser-etched luminous print on the sapphire crystal to create a three-dimensional visual effect. The Lucent is powered by a Miyota automatic movement and is available in several colorways, including Astral Blue, Nova Red, and Aurora Mint.