The Ugly Watch Co. is an American microbrand based in Friendswood, Texas, founded in 2021 by Landon Moore. The brand was established with a mission to offer affordable luxury by reimagining classic sport watch silhouettes while maintaining high standards of quality finishing.
Collectors are drawn to the brand for its unconventional name and its specialized use of iridescent mother-of-pearl (MOP) dials, which are available in colors such as black, white, red, and orange. The timepieces are noted for their robust construction, often featuring 316L stainless steel, sapphire crystals, and reliable movements like the Seiko NH series or the high-beat Seagull ST2130.
The company’s catalog is defined by several key collections and models: – Rista Marka: This series draws inspiration from vintage 1970s sport watches, combining retro aesthetics with modern specifications.
– 100m Sport GMT: A travel-oriented timepiece powered by the Seiko NH34 movement, designed for both functionality and style.
– 300m Diver: A robust tool watch built for aquatic environments, typically paired with solid-link Jubilee-style bracelets.
