UBIQ (pronounced “you-bik”) is a Singaporean watch brand founded in 2023 by Drayson Phua, a creative director from Singapore. The name comes from the hope that the brand will become “ubiquitous” in people’s minds, and the brand describes its story as a father’s passion for watches meeting his son’s colourful, optimistic world. Its core values are vibrancy, dynamism and creativity.
UBIQ’s first collection, the DUAL Series 01, is a 39 mm, 200 m dive watch powered by the Miyota 9015 automatic, offered in colourways such as Navysilver, Seaset, Beetred, Applesour and Bumble; the TREK line followed. The brand puts an emphasis on sustainability, with long-lasting steel watches, materials that include marine recycled plastics and packaging that is 90% recyclable. Watches are sold directly through UBIQ’s online store with a two-year warranty.
