Tusenö is a Swedish independent watch brand founded in 2015 in Gothenburg by Alexander Ostergard and Johan Holsner. The company first gained significant attention through a record-breaking crowdfunding campaign for its initial First 42 series. The brand is defined by a design philosophy that integrates Nordic minimalism with functional nautical influences, and it has transitioned toward a 100% mechanical, Swiss-made production model for its current collections.
Enthusiasts are often drawn to the brand for its ability to offer high-specification features, such as ceramic bezels, sapphire crystals, and “on-the-fly” adjustable flat-link bracelets, at an accessible price point. The brand is also recognized for creating original designs that distinguish themselves from traditional horological homages.
The brand’s catalog features several key models: – Shellback: A dive watch known for its distinctive sandwich dial and a proprietary “Guiding Light” symbol inspired by maritime charts.
– Windseeker: A versatile everyday sports watch featuring a textured dial inspired by teak decking and powered by a Sellita SW200-1 automatic movement.
