Founded in 2017 by Laurent Rufenacht and based in Biel, Switzerland, The Electricianz is an independent watch brand that distinguishes itself through designs inspired by electrical engineering and urban industrial aesthetics. The brand’s signature approach involves exposing internal quartz components, such as batteries, copper cables, and conductors, as central decorative elements on the dial. A defining feature of their timepieces is an in-house patented electronic module that powers an LED backlighting system, allowing the dial to illuminate at the push of a button.
The brand’s catalog is defined by several key collections and models: – Steel Z series: This line features stainless steel cases and asymmetrical dial layouts, emphasizing the brand’s industrial design language.
– Mechanical Collection: A hybrid line that pairs a self-winding automatic movement for timekeeping with an electronic module for the lighting effects.
– Stone Z and Mokaz: Notable models that showcase the brand’s use of bold colorways and multi-layered case materials like carbon and nylon-sheathed stainless steel.
