SYE, an acronym for Start Your Engines, is a French independent watch brand founded in 2020 by Arnaud Pézeron. Based in Paris, the brand was established with the involvement of co-creators Ludovic Blanquer and Michel Berra. SYE merges automotive inspiration with modern horology through a design concept it calls “Sport Tailoring,” which aims to bring the elegance of classic automotive bodywork to the wrist.
The brand has gained recognition for its innovative integrated Fastback system. This proprietary mechanical assembly allows users to seamlessly swap between various premium leather straps, crafted by Jean Rousseau Paris, which are designed to follow the curved lines of the watch case like the bodywork of a vintage car. Enthusiasts are often drawn to the brand for this technical integration, as well as the high-quality materials and the multi-layered “bodywork” case construction that features a mix of brushed and polished stainless steel.
The brand’s catalog is centered around its flagship model: – MOT1ON Automatic: A three-hand timepiece featuring a multi-layered case and powered by reliable Japanese movements such as the Miyota 8215 or 9015.
– MOT1ON Meca-Quartz: A chronograph version powered by the Seiko VK64 caliber, featuring dials that evoke vintage dashboard instruments through circular brushing and tachymeter scales.
