Straton Watch Company is a microbrand founded in 2015 by Kyle Schut, an enthusiast whose design philosophy is deeply rooted in 1970s automotive history and classic racing culture. While Schut has ties to South Africa, the brand is based in Switzerland. Straton has established a distinct niche in the watch community by creating vintage-style chronographs that often feature bold, vibrant color palettes and retro case shapes. Collectors are frequently drawn to the brand for its ability to offer these specialized automotive-inspired aesthetics at various price points, often providing a choice between high-end Swiss automatic movements, like the Valjoux 7750, and more accessible Seiko meca-quartz hybrid movements.
The brand’s catalog is defined by several key collections and models: – Speciale: Recognized for its “TV style” case and the use of scratch-resistant DLC coating.
– Syncro: A chunky diver-style chronograph featuring 200m water resistance.
– Curve Chrono: A model designed to pay homage to the historic Targa Florio road race.
– Legera: A collection that notably offers a “bullhead” configuration, where the pushers are located at the top of the case.
