Signum Watch Co. is an independent Swiss watch brand founded in 2020 by Kyle Schut. Based in Switzerland, Schut is also the founder and designer of Straton Watch Co., a microbrand established in 2015. Signum was created as a sister brand to appeal to a broader customer base by focusing on dive watches and creative designs that differ from Straton’s vintage-styled driver’s watches.
The brand has gained favor among enthusiasts for its use of exotic and natural dial materials at an accessible price point. Collectors are drawn to the variety of unique textures offered, including heat-treated meteorite, natural stone, and colorful abalone shell. These individualized timepieces often feature reliable Seiko automatic movements, such as the NH35 and NH38, and include high-specification components like sapphire crystals, ceramic bezels, and Swiss Super-LumiNova.
The brand’s catalog is headlined by several key collections and models: – Cuda: A high-performance 200m diver that served as the brand’s debut release. It features a 120-click unidirectional ceramic bezel and is available in multiple sizes and exotic dial options like Lapis Lazuli, Tiger’s Eye, and Opal Mosaic.
– Sollus: A collection that emphasizes a more refined aesthetic, utilizing the brand’s signature natural stone and mineral materials.
– Nero: A model known for its specialized finishes, including fully luminescent dials or unique textured surfaces.
