Selten is a Hong Kong-based independent watch brand founded in 2017 by Leonardo Tsai. Tsai, who has familial ties to the watch dial manufacturing industry, established the brand with a focus on artisanal craftsmanship and traditional decorative techniques. The name Selten is derived from the German word for “rare,” reflecting an admiration for German watchmaking and a philosophy centered on creating unique horological identities.
Collectors are drawn to Selten for its ability to offer high-end artisanal dial materials at accessible price points. The brand is particularly recognized for its “dial-first” approach, utilizing complex materials and techniques that are often reserved for more expensive luxury brands.
The brand’s catalog features several key collections: – Series 00: The brand’s debut model, noted for its use of Muonionalusta meteorite and aventurine dials. It features a distinctive 24-hour day-night indicator subdial and floating hour markers that create significant visual depth.
– Salvage Bronze: A robust diver featuring a bronze case and unique hand-patinated dials, ensuring that every individual watch is one-of-a-kind.
– M1 Moonphase: A refined dress watch that incorporates a moonphase complication and has been offered with various exotic dial configurations.
– Grand Feu Enamel Series: Part of the Métiers d’Art Collection, these watches utilize ancestral high-fire enamel techniques combined with hand-engraved patterns like “Spiral” or “Flair”.
