Satori is an independent British watch brand founded in 2021 by Anthony Satori. Based in London, the founder brought a background in digital product design and architecture to the brand’s development. The company’s identity is influenced by the concept of “satori,” referring to sudden enlightenment in Eastern philosophy, which informs their approach to blending minimalist modern aesthetics with traditional horological craftsmanship.
The brand is noted for its focus on well-engineered, design-forward timepieces that serve as versatile daily companions. Enthusiasts are drawn to Satori for its commitment to transparency in the production process and its ability to offer high-quality stainless steel finishes and premium mechanical movements at an affordable price point. The brand’s design language, which combines industrial influences with military field and aviation styles, has been praised for offering a unique, non-derivative aesthetic in the crowded field watch market.
Satori’s flagship collection is the Companion series. This modern field-style watch is characterized by a 41mm custom-designed case with integrated lugs and a slim profile of 11.5mm, making it suitable for both casual and dressier occasions. Key technical features of the Companion include: – A Japanese Miyota 9015 automatic movement, visible through an exhibition case back.
– A symmetrical dial featuring unique textures and colors such as “Evergreen,” “Sandstone,” “Marine Blue,” “Royal Purple,” and a limited edition “All-Black” version.
– Sapphire crystals and generous applications of BGW9 Super-LumiNova on the hands, indices, and date wheel for high legibility.
– Design elements like traditional syringe hands and a squared lollipop seconds hand that balance modern and classic influences.
