Pure is an independent French watch brand based in Gabaston, founded by Alban Richard. Richard established the brand after gaining over 15 years of experience in the luxury horology and jewelry industry across France. The brand’s identity is deeply rooted in the natural landscapes of Southwest France, drawing design inspiration from the ocean and mountains.
Collectors are drawn to Pure for its minimalist and artisanal approach to watchmaking, which emphasizes a blend of elegance, robustness, and technical precision. The timepieces are recognized for their functional design and the use of quality materials, such as 316L stainless steel and sapphire crystal, intended for durable everyday use.
The brand’s catalog is headlined by several key models and collaborations: – Thunder Ocean: A versatile dive-inspired watch available in standard and GMT versions, featuring variations such as blue ceramic, black ceramic, and black PVD finishes.
– Kaliskoa: A model that reflects the brand’s core minimalist aesthetic.
– Limited Editions: Pure frequently engages in creative collaborations, such as the PURE x Lenz and the PURE x David Ferreira special editions, which introduce unique colorways and distinct design elements to their collection.
