MW&Co was an independent French watch brand based in Toulouse, founded by Romain Mussato with designer Florian Cayrouse and Alain Carrere, who led its commercial development. The brand set out to restore the prestige of French watchmaking with a “Made in France” approach, drawing on the precision-engineering know-how of the Toulouse aeronautics industry, and presented its first watches at Baselworld in 2018. MW&Co is now out of business: the brand has ceased trading and no longer produces watches, so its timepieces are only found on the pre-owned market.
The brand’s catalog was defined by one signature collection:
– ASSET (Adjustable Super Structural Extensible Timepieces): a deconstructed, architectural case inspired by automotive and motorsport engineering, featuring a world-first system of damper lugs with adjustable jacks.
– Asset 2.1 Automatic Flyback Chronograph: the debut model, launched in 2018 as a limited edition of 20 pieces.
