Mad Hudson Watches is a Chicago-based microbrand founded in 2024 by designer Mad Hudson, creative Connor Hudson, and online provocateur Brad Podray. The brand positions itself as a time-bending experiment, merging traditional horology with contemporary art and digital culture to create timepieces that prioritize storytelling and unconventional aesthetics.
The brand has gained a following for its collaborative approach and its willingness to “glitch the system” of standard watch design. Enthusiasts are drawn to the brand’s unique visual narratives and its commitment to backing the artists involved in each project. The use of custom, sustainable packaging through partnerships like noissue further reinforces the brand’s identity as a creative and intentional modern label.
The Mad Hudson catalog is defined by its artistic collaborations, with several key pieces highlighting the brand’s eccentric style. One of its most notable models is Broken Time, designed by Brad Podray, which features a deliberately “smashed” aesthetic with a cracked-effect dial and unconventional hand placements. Another prominent piece is the CD Watch, a collaboration with Riki Prosper inspired by the look of compact discs. The brand also offers the Dogma, created with artist Bryce Wong, as well as the Eddie, Marshall, and Miami models. These watches typically utilize quartz movements and 40mm stainless steel cases, making them accessible artifacts for those seeking wristwear that functions as a wearable piece of art.
