Lima is an independent Indonesian watch brand that has established a distinct presence in the global microbrand market since its founding in 2014. Based in Jakarta, the brand was established by Herman Tantriady, a graphic and multimedia designer who previously worked in Singapore and for OgilvyOne Worldwide. The brand’s name and philosophy are rooted in a “less is more” aesthetic, moving away from complex design towards functional, minimalist objects.
The brand is recognized for its architectural and industrial design language, often incorporating unconventional materials such as wood and concrete into its timepieces. This creative approach is reinforced through numerous collaborations with designers and artists, including Conture Indonesia, Ayang Cempaka, and Disney Indonesia. These partnerships have contributed to the brand receiving multiple Indonesia Good Design Selection Awards, notably for the Zenga, Time Loop, and Meca-01 models.
Collectors and enthusiasts are drawn to Lima for its ability to blend retro-contemporary styling with high-quality specifications at accessible price points. The brand’s identity is defined by its clean lines and unique case shapes that deviate from traditional horological norms. Many of their models utilize reliable movements, such as the Seiko VK64 meca-quartz hybrid, which provides the feel of a mechanical chronograph with the accuracy of quartz.
Among the brand’s key pieces, the Meca series stands out for its playful design inspired by vintage tin toys, featuring a distinctive manual winding key that interfaces with a hexagonal crown. Another significant collection is the Kronosprinter, a chronograph known for its “squircle” case shape—a hybrid of a square and a circle. The Kronosprinter draws design inspiration from the Bauhaus movement and the functionalist style of Dieter Rams, making it a staple for those who appreciate mid-century tool watch aesthetics. Other notable models in the catalog include the GMT Transit, Zenga, and the wood-focused designs that initially launched the brand.
