Jaipur Watch Company is an Indian watch brand established in 2013 in the city of Jaipur, Rajasthan. The company was founded by Gaurav Mehta, a horology enthusiast and entrepreneur who sought to create a luxury watch brand that combined modern watchmaking with India’s rich cultural and historical heritage. Based in its namesake city, the brand is recognized as India’s first bespoke watchmaker, operating within the premium microbrand segment.
The brand has developed a following among collectors and enthusiasts who appreciate its focus on “wearable art” and historical storytelling. People are often drawn to the brand for its unique integration of authentic artifacts into its designs, such as vintage coins and rare stamps. Its commitment to traditional Indian craftsmanship, including hand-painted Pichhwai and miniature art on watch dials, provides an aesthetic that distinguishes it from mainstream manufacturers. Additionally, the brand is noted for offering highly personalized bespoke services, allowing clients to commission one-of-a-kind heirlooms crafted from precious metals like 18k gold.
The Jaipur Watch Company catalog features several key collections and pieces that define its identity. The Baagh series is one of its most prominent lines, featuring a 1947 one-rupee coin with a tiger motif to commemorate Indian independence. Another significant collection is the Kings Wristwear line, which utilizes antique one-pice coins as the centerpiece of the dial. The brand also produces the “The One” Automatic Watch and the “Eye of the Tiger,” the latter of which features a complex triple-layered degrade dial. While the bespoke and high-end models often use precious metals, many of the brand’s ready-to-wear automatic watches are constructed from surgical-grade stainless steel and powered by Japanese Miyota movements.
