Jack Mason is an American watch brand based in Dallas, Texas, that has established itself as a prominent player in the independent watchmaking scene. Founded in 2015, the company was established by Craig Carter and Michael Reese, two local businessmen with extensive experience in the retail and watch industries. They were joined by Peter Cho, a seasoned watch designer who previously worked with major groups like Fossil and Movado. Cho serves as the brand’s Creative Director and Director of Product Design, bringing over 20 years of industry expertise to the Dallas-based team.
The brand has successfully transitioned from its origins as a fashion-oriented boutique label into a technical microbrand highly regarded by watch enthusiasts. People are drawn to Jack Mason because of its commitment to reviving American watchmaking heritage through domestic assembly and rigorous quality control. The brand is known for offering “luxury-grade” specifications—such as regulated movements, high-quality finishing, and proprietary innovations like the Fast Fit strap adjustment system—at accessible price points. Its design language frequently incorporates Texan identity, using the Texas Lone Star in its logo and regional colors in its dial designs.
The Jack Mason catalog is anchored by several key pieces that have gained significant traction in the enthusiast community. The Strat-o-timer GMT is perhaps their most notable model, recognized as an affordable “true” flyer GMT assembled in the USA. Other significant collections include the Hydrotimer, a flagship dive watch, and the Canton, which is positioned as a versatile “Go Anywhere, Do Anything” (GADA) timepiece. For those seeking rugged functionality, the Pursuit Pro line offers field-ready specifications designed for outdoor use. Through these collections, Jack Mason continues to focus on creating collectible timepieces that function as modern family heirlooms.
