IXDAO is an independent watch brand originating from China. The name IXDAO (often pronounced “Joe Dao” or “Jiu Dao”) is derived from the Chinese historical term “九斿白纛” (Jiǔyóu Báidào), referencing the Nine-Striped White Banner established by Genghis Khan in 1206, where “IX” represents the Roman numeral nine and “DAO” refers to a military banner. The company operates as a direct-to-consumer brand led by its founding team and CEO.
Watch enthusiasts favor IXDAO for its high level of case finishing relative to cost, strong anti-reflective crystal coatings, and detailed dial craftsmanship. The brand frequently incorporates premium dial materials such as genuine Swedish meteorite, mother-of-pearl, and enamel. It also engages directly with its customer base through community design contests. IXDAO timepieces typically feature high-grade materials like 316L stainless steel and titanium, powered by automatic movements such as the Miyota 9015 as well as precise quartz calibers.
Key timepieces in the IXDAO catalog include the flagship IXDAO Warrior collection, known for its compact case proportions, coin-edge and textured dials, and titanium or steel builds. Other prominent models include the IXDAO Engineer integrated-bracelet sports watch, the Cloud Rising dress watch collection, and dive watches like the IX&DAO 5303.