Frojo is a historic French watch and jewelry house with a legacy spanning over 170 years. Founded in 1854 in Marseille, the brand has remained a family-owned enterprise for five generations and is currently led by CEO Edouard Frojo. While originally established as a local jeweler in the Phocaean city, the group has expanded its presence to key luxury destinations, including Saint-Tropez and the mountain resort of Val d’Isere.
The house is recognized both as an official retailer for prestigious Swiss manufacturers and as an independent creator. In Marseille, the brand operates dedicated boutiques for world-renowned names such as Rolex and Messika, and it was one of the early partners in the Rolex Certified Pre-Owned program. Beyond retail, Frojo maintains its own design studio where it develops proprietary jewelry and watch collections that reflect its Mediterranean heritage.
Collectors and enthusiasts are drawn to Frojo for its blend of traditional craftsmanship and technical expertise. The brand’s reputation is built on its deep-rooted history in Marseille and its ability to offer a curated selection of high-end timepieces alongside its own artisanal creations. Its dual identity as a high-end distributor and a creator allows it to cater to a diverse clientele, from local residents in its home city to international tourists in luxury resorts.
Key pieces from Frojo often emphasize the brand’s maritime connections and technical focus. Notable offerings include professional-grade tool watches, such as those in their diving and nautical-inspired lines, which frequently feature distinctive design elements paying tribute to Marseille. In addition to its own models, the brand is closely associated with iconic timepieces from its partner brands, specifically the Rolex Submariner, GMT-Master II, and Datejust, as well as contemporary designs from independent houses like March LA.B.
