Ferro & Company is a Canadian independent watch brand that has established a distinct presence in the microbrand sector by specializing in vintage-inspired timepieces. Founded in 2014 by brothers Bob and Ary Shahbakhshi, the company is headquartered in Vancouver, British Columbia. The founders, driven by a passion for horology and a desire for high-quality watches with nostalgic aesthetics that remained accessible, launched the brand after finding a gap in the market for models that successfully blended mid-century design with modern performance.
The brand’s identity is deeply rooted in the golden eras of aviation and motorsports, particularly from the 1920s through the 1970s. This commitment to historical storytelling is a primary reason why enthusiasts are drawn to the brand. Collectors appreciate the attention to detail in their designs, which often include retro features such as domed sapphire crystals, vintage-style dials, and unique case shapes. By utilizing a mix of Swiss and Japanese movements and high-grade materials like 316L stainless steel, Ferro & Company positions itself as a provider of “accessible luxury.”
Several key collections define the brand’s portfolio. The Distinct series is one of their most recognizable, featuring a minimalist single-hand layout inspired by vintage sports car tachometers. For aviation enthusiasts, the AGL (Above Ground Level) series pays homage to 1940s pilot watch instruments, emphasizing legibility and classic pilot aesthetics. Another notable model is the Time Master 70s, which utilizes a “TV-style” square case to capture the specific design language of the 1970s racing scene. More recently, the brand has explored Art Deco influences with the Paramount collection, further expanding its reach into different historical design movements.
