De Rijke & Co. is an independent Dutch watchmaker based in Dordrecht, Netherlands. The brand was founded by Laurens de Rijke, a design engineer whose passion for classic vehicles and mechanical solutions led him to horology. The inspiration for the brand originated during a 11,000-kilometer journey along the Silk Road on a 50-year-old Vespa, where De Rijke bought a vintage mechanical watch and experienced firsthand the practical limitations of traditional timepieces while driving. Following this experience, he refined his watchmaking and design skills under the guidance of Dutch designer Bruno Ninaber van Eyben.
Watch enthusiasts are drawn to De Rijke & Co. for its functional approach to design, hand-finished craftsmanship, and creative collaborations. Most components are designed, finished, and assembled in-house using traditional machinery and hand-finishing techniques. The brand is also recognized for blending mechanical utility with playful aesthetic elements, such as artistic dial executions and unique case architecture.
The brand’s debut release was the Amalfi Series, a driver’s watch featuring an inner case that can rotate up to 90 degrees inside an outer case to allow drivers to check the time easily without removing their hands from the steering wheel. De Rijke & Co. has also produced limited-edition models, including collaborations with artist Guy Allen featuring champlevé enamel dials depicting iconic classic vehicles, as well as moonphase timepieces created in partnership with the Dutch character Miffy. Additionally, the brand introduced the Capri, a minimalist dress watch that highlights a non-circular geometric case design with integrated curved sapphire crystal.
