Creux Automatiq is an independent watch brand founded in 2015 by New Zealand-born musician and jeweler Dane Rumble, who launched the company while operating from Australia. The brand was established to create modern, luxury-inspired sports timepieces featuring complex mechanical movements at accessible price points.
Enthusiasts appreciate Creux Automatiq timepieces for their bold, contemporary aesthetics inspired by modern architecture and high-performance automotive design. The watches stand out for their open-worked dials, multi-finished case geometry combining brushed and polished surfaces, and high level of detail given their price category. Exclusivity is another key factor for collectors, as the brand limits production runs of its models to small batches, often between 100 and 200 units.
The brand’s catalog is headlined by the Ghost series, beginning with the original Ghost CA-01. Ghost models feature a distinct tonneau-style case, skeletal dial architecture, and proprietary automatic calibers supplied by Swiss Tech in Switzerland. Another prominent key piece is the Diamondback collection, which presents an integrated bracelet sports watch design defined by textured dials, a slimmer profile, and angular case architecture.