CONCENTRIC is an independent Swiss watch brand founded by designer and architect Daniel Schulthess. Based in Basel, Switzerland, the company operates under Subwave Internet Schulthess. The brand emerged from Schulthess’s background in design and web development, expanding into horology with a focus on combining algorithmic digital art with traditional watch assembly.
The brand’s origin is tied to Daniel Schulthess’s development of custom software designed to generate mathematical patterns, concentric rings, and radial color gradients. These generative digital designs are produced as high-resolution photo prints on metallic paper, which are then manually punched out. Professional watchmakers set these unique art prints into stainless steel watch cases fitted with sapphire crystals. Because each dial relies on algorithmically generated patterns, no two watch faces produced by the brand are identical.
Watch enthusiasts and buyers are drawn to CONCENTRIC for its emphasis on wearable art, individual uniqueness, and accessible design. Although the timepieces feature Swiss design developed in Basel, they are not labeled “Swiss Made” under legal standards, as the brand utilizes reliable third-party mechanical movements, including automatic calibers from Miyota and quartz movements from Seiko. This approach allows the brand to offer distinct, colorful aesthetic pieces at accessible price points.
The brand’s lineup is anchored by several primary watch categories, which include: – 41mm Automatic Watches: Featuring stainless steel cases housing Miyota automatic movements, these models display the brand’s signature high-resolution algorithmic dials paired with leather or rubber straps. – Ladies 36mm Collection: Sized for smaller wrists, these models feature the same generative, colorful dial patterns encased in compact stainless steel cases. – Museum Watches: A curated selection of timepieces highlighting specific algorithmic color spectrums and artistic dial prints.