Briston is a French watch brand founded in 2012 by Brice Jaunet. Drawing on 15 years of experience in the luxury watch industry with brands such as Cartier, Baume & Mercier, Raymond Weil, and Zenith, Jaunet launched the company to offer accessible timepieces that combine classic watchmaking with a “British sport-chic” aesthetic inspired by his studies at Oxford.
The brand has developed a distinct identity by incorporating materials traditionally used in the eyewear industry, notably cellulose acetate supplied by the Italian manufacturer Mazzucchelli. Buyers and enthusiasts appreciate Briston timepieces for their unique combination of retro-chic styling, affordable pricing, vibrant dial colors, and versatility, which is reinforced by their signature interchangeable NATO strap system. Additionally, the brand offers models powered by Japanese quartz calibers as well as Swiss automatic movements like the Sellita SW330-1.
Briston’s catalog is structured around a few key collections: – Clubmaster Classic: The brand’s cornerstone collection, characterized by its signature 40mm “cambered-square” (cushion-shaped) case design inspired by the 1920s, available in cellulose acetate or 316L stainless steel. – Clubmaster Sport: A racing- and sport-inspired 42mm line featuring chronograph functions, a tachymeter scale, and a date display. – Clubmaster Diver: A functional dive watch range built with 300-meter water resistance, automatic movements, and options in acetate or stainless steel cases. – Clubmaster Chic and Lady: Smaller, feminine variations featuring 36mm and 24mm cases with double-layered dials and optional Milanese mesh or leather straps. – Streamliner: Introduced to expand the brand’s shape profile, this line utilizes a fluid, cambered-barrel case that balances straight lines and curved edges for ergonomic wrist comfort.