Biden is a budget-focused watch brand owned by the Chinese company Guangzhou Zhenhuo Watch Co., Ltd., based in Guangzhou, China. Operating as an accessible, direct-to-consumer brand, Biden primarily distributes its timepieces globally through major e-commerce platforms such as Amazon and AliExpress. Specific details regarding the individual founders or original creators of the brand are not publicly documented in available registry data.
Consumers are primarily drawn to Biden watches due to their high affordability, functional quartz and automatic movements, and diverse visual styles. The brand offers affordable alternatives to classic luxury and sports watch designs, allowing buyers to achieve modern, stylish wrist looks without high financial investment. Additional features that appeal to everyday wearers include accessible multifunction features such as built-in chronographs, date displays, and water resistance.
Key models in the Biden watch lineup include the Biden 0163 Chronograph, a two-tone stainless steel quartz watch featuring sub-dials and a sports-inspired aesthetic. Another recognizable offering is the Biden 0540 Field Watch, which features a 24-hour scale layout, white dial, and silicone strap for active daily use. The catalog also encompasses ultra-thin digital sports watches and various luxury-inspired quartz models styled after classic luxury chronographs.