BeWatchmaker is an independent Swiss brand that has established a unique position in the horological world by offering high-quality, do-it-yourself watchmaking kits. Founded in 2015 and based in Les Breuleux, Switzerland, the brand was created by specialists with extensive experience in training enthusiasts in the art of watch assembly. The company operates with the core mission of sharing the professional watchmaking experience with a broader audience, allowing customers to become the architects of their own timepieces.
The brand’s identity is deeply rooted in its Swiss heritage, specifically within the Jura region known for its historical watchmaking significance. BeWatchmaker distinguishes itself by providing 100% Swiss-made kits that include premium components such as sapphire crystals and professional-grade tools. This approach demystifies the technical aspects of horology, moving it from a closed-door industry to an immersive, hands-on activity suitable for various skill levels, from beginners to more advanced hobbyists.
Enthusiasts are drawn to BeWatchmaker for the transparency and educational value it provides. Each kit comes with detailed training materials, often including high-definition video instructions that guide the user through the assembly and disassembly of mechanical movements. Customers also appreciate the high degree of personalization available; through a configurator, users can choose from hundreds of combinations for cases, dials, hands, straps, and movement colors. This level of involvement creates a personal connection to the finished product that is rarely found with off-the-shelf purchases.
The brand’s product range is organized into several distinct collections. The Heritage collection is particularly significant as it represents the genesis of the brand, featuring the Primordark—a founding model known for its sleek design and meticulous finishing. The Pilote collection offers modern reinterpretations of classic aviation watches, such as the Bong R, which features an elegant black dial with green luminova. For those interested in historical aesthetics, the Vintage collection includes models like the Gotham 003, which blends steampunk elegance with an open dial design. Additionally, BeWatchmaker has expanded its reach to younger audiences through specialized children’s watchmaking kits designed to introduce craftsmanship to a new generation.
